One of the most effective ways to advertise your promotion in-store is through Point of Purchase Signage. However, when creating signage to promote your contest or sweepstakes, it’s important to know that there are some legalities that you do need to follow.
When running a promotion in Canada, any signage being used to promote your contest or sweepstakes must include a short list of the rules “Short Rules”. According to the Competition Bureau of Canada, here are the guidelines of what should be clearly indicated within these Short Rules:
1) The number and value of all prizes available to be won.
2) Any regional allocation of prizes.
- If there are prizes in your contest that are only available to be won in a certain province or city/town, this needs to be clearly stated in the short rules.
- Example: Contest is open to legal residents of NL, NS, NB, and PE only.
3) The skill testing question requirement.
- If your contest requires a skill testing question in order to redeem a prize, this should also be stated.
- Example: Correct answer of a mathematical skill-testing question required to redeem any prize.
- You can find more about skill testing questions here.
4) Details as to the chances of winning.
- If the odds to win in your contest are known, this must be included in the short rules.
- However if you are running a sweepstakes where the odds depend on the number of entries received, you can simply state that.
- Example: Odds depend on the number of entries received throughout the contest period.
5) The contest closing date.
- It’s also important to state the contest dates, especially the date and/or time in which the contest ends.
- Example: Contest starts January 2, 2017 and ends March 2, 2017 at 11:59pm EST.
6) No purchase is necessary.
- As always, with any contest or sweepstakes you should make it clear that no purchase is necessary to enter.
With Short Rules, you’ll find that you may have varying versions as some signage pieces have very limited space. It’s important to try to include as much of this information as possible, but if needed, you can always state where to find the full Official Rules. Example: See wspinternational.com for complete rules, prizes available, odds, entry and eligibility requirements.
For more information on signage requirements for your contest or sweepstakes or additional information on Canadian Contest Law, visit the Canadian Competition Bureau.
Keep in mind that WSP is always here for any assistance you need with your contest or sweepstakes. Feel free to contact us with any questions!